Email Marketing
Email Marketing
Email Marketing Services
When it comes to email marketing, too many industrial companies — and the agencies they work with — focus on amassing the most contacts possible.
But instead of focusing on accumulating a ton of contacts, what you need to focus on is engaging and turning them into customers.
At Thomas, we’ve been helping manufacturers and industrial companies engage B2B buyers through email marketing for more than a decade, generating millions of leads in the process.
Let’s engage your prospects and turn them into customers.
Email Marketing Services
When it comes to email marketing, too many industrial companies — and the agencies they work with — focus on amassing the most contacts possible.
But instead of focusing on accumulating a ton of contacts, what you need to focus on is engaging and turning them into customers.
At Thomas, we’ve been helping manufacturers and industrial companies engage B2B buyers through email marketing for more than a decade, generating millions of leads in the process.
Let’s engage your prospects and turn them into customers.
Digital conversations that convert into real opportunities
Instead of sending emails that never get read, we can craft an email strategy that gets you more leads. Here’s how:
Digital conversations that convert into real opportunities
Instead of sending emails that never get read, we can craft an email strategy that gets you more leads. Here’s how:
Targeted Personas:
Email marketing shouldn’t be one-site-fits-all. After all, the design engineers you want to connect with don’t think like the procurement folks that you want to do business with. Through marketing automation and persona targeting, we tailor your messaging and personalize it so that it stands out in your prospects’ inboxes. We also create different email types — newsletters, promotional emails, personalized sales engagements — to best meet the needs of your prospects and customers, no matter where they are in their buying process.
Targeted Personas:
Email marketing shouldn’t be one-site-fits-all. After all, the design engineers you want to connect with don’t think like the procurement folks that you want to do business with. Through marketing automation and persona targeting, we tailor your messaging and personalize it so that it stands out in your prospects’ inboxes. We also create different email types — newsletters, promotional emails, personalized sales engagements — to best meet the needs of your prospects and customers, no matter where they are in their buying process.
Technical Writing:
Through segmentation we know what we need to say. Our industry veterans know how to say it. We speak the language of manufacturing, industrial, engineering, and procurement, and this knowledge imbues all the copy in our emails, from click-worthy subject lines to body copy that makes people take notice — and take action.
Technical Writing:
Through segmentation we know what we need to say. Our industry veterans know how to say it. We speak the language of manufacturing, industrial, engineering, and procurement, and this knowledge imbues all the copy in our emails, from click-worthy subject lines to body copy that makes people take notice — and take action.
Professional Design:
There’s an art to email marketing, and we know how to wield a digital paintbrush. We create emails that are easy to scan, engaging to read, and, most importantly, encourage conversions.
Professional Design:
There’s an art to email marketing, and we know how to wield a digital paintbrush. We create emails that are easy to scan, engaging to read, and, most importantly, encourage conversions.
Tracking Results:
For many agencies, email marketing runs on autopilot. But not with Thomas. We continually evaluate your email marketing performance, perform A/B tests, and stay attuned to the latest changes in the marketplace in order to continually improve your results.
Tracking Results:
For many agencies, email marketing runs on autopilot. But not with Thomas. We continually evaluate your email marketing performance, perform A/B tests, and stay attuned to the latest changes in the marketplace in order to continually improve your results.
Industrial SEO Expertise
At Thomas, we’ve helped more than 500 manufacturing and industrial companies improve their rankings, generate more traffic, and drive more leads through our strategic Search Engine Optimization approach.
Our track record and qualifications include:
- Improving organic traffic by an average of 95% within one year.
- Improving visitor conversions by an average of 214% within one year.
- Consistently delivering first-page rankings for our customers.
We’re a Google Certified Partner, so our team of experts always have their fingers on the pulse of the latest algorithm changes.
The Bottom Line
The Bottom Line
Sure, high open rates and click-through rates are important. And we’re really good at getting them — our clients’ email marketing campaigns perform 300 percent better than the industry average. However, we take a big picture view of your email marketing efforts to ensure we are moving the right needles — boosting lead generation, reducing cost-per-acquisition, and improving retention, just to name a few. That’s what really counts.
Let’s get your emails out of the trash bin and put more leads in your sales pipeline. Let’s rule the inbox together.