At Industry Online we like to answer this question with another question. What's the point of any catalog? Of course one of the answers is to provide customers with all of your products so that they can buy from you. By providing a catalog customers can go through all of your products to find the one that they want. By using the table of contents in a catalog, the customer can jump to the spot that they want to in the catalog.

With the continually emerging strength of the internet as a strong advertising arm to successful companies, the need for a catalog online is key. There are a couple of ways of doing this, you could scan your catalog onto a computer, then make it into a pdf and create a link your website to open your catalog pdf. A more beneficial method of making the catalog available online would be to build a searchable catalog on your website.

By doing this you immediately gain a lot including but not limited to:

• A user can search your catalog in multiple different ways.
  • By Category
  • By Keyword
  • By Specification


• Search engines will view each page of the catalog as a new web page which helps your natural optimization effort and will ultimately allow customers to find your website on search engines.


• You can add new products, categories, update prices - without having to create a new pdf and upload the new document.


• Making a searchable catalog available to a customer also refines your customer contact through the website to questions about specific products and reduces wasted customer service time with people that aren’t buyers.