 Frequently Asked QuestionsQ: What should I consider when developing an Internet Marketing Strategy?
A: To be effective an Internet marketing strategy must be deeper than just building a fancy website. Internet marketing consists of three main elements:
- Drive qualified traffic
- attract buyers to your website that have an immediate need for your products
or services.
- Convert - position
your website to effectively advance qualified website visitors in the buying
process. Many times conversion for an industrial company this is simply getting
the visitor to take the next step and call you or send you an email.
- Measure your results
- Simply stated, you can't manage what you don't measure. Web analytics deals
with capturing, analyzing and formulating an improvement plan based on how
your website is currently performing.
Q: What should I look for when selecting a web site developer?
A: The selection of a website developer is an extremely important decision and one that will impact the success of your marketing and sales efforts for many years. Gone are the days that your sales managers teenage daughter could effectively build you a website.
Today's industrial buyers expect more form your website and will not waste their
time if your website does not deliver information in enough depth or in an easy
to use format.
At Industry Online, we focus solely on solving these problems for industrial companies. We hope that you take the ime to hear and understand our message.
Q:
What is search engine optimization (SEO)?
A: Search engine optimization (SEO) configuring your website to appear on a search engine results page when a user searches for (or with) keywords important to your business. The goal is to rank near the top of the search engine results, on page one.
Q: What are destination sites?
A: Destination sites are websites that cater to a specific industry or vertical market. They are vertical in scope and expert in content. Destination sites provide users high levels of functionality and high quality content. The result is that destination sites attract a loyal user base.
Examples of destination sites include www.amazon.com, www.travelocity.com and www.thomasnet.com.
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