Too often industrial companies do not know the answer to this simple question; yet more often than not, they are ready to commit thousands of dollars and months of work to redesign their existing website or build a new website.

But what if your existing website, despite its limitations, ranks well for important keywords or does a great job converting traffic? Any changes could negatively impact website performance.

Imagine going through a long and expensive website development project only to end up with a website that performs worse than your original website.

Analyze Website Performance Before Making Changes

So before diving in head first, consider these steps:

• Collect and analyze data - identify aspects of your current website that perform well and which aspects need improvement.


• Develop a plan - put together a plan to improve weaknesses and capitalize on strengths.


• Implement a targeted improvement plan.


• Compare the performance of the new site against that of the old site.

Following these simple steps will allow you to spend your resources wisely and get more out of your Internet Marketing investment.

If you'd like help identifying important performance parameters or in conducting a website baseline program, please feel free to give us a call at: (585) 720-1763